Monday, 29 September 2014

Attention! Attention! Attention!

Hey My lovelies, 

A quick letter type post to inform about my most recent interview!! No i didnt mean a job interview, (remember-; so no job interviews pls) but a Question Answer type interview by the amazing team of Smart Indian Women -E magazine. This was the very first time I talked to someone as Antara Roy, a blogger and a foodie. I was quite surprised when the interview mail came to me. After all, its not everyday that you get to boast about being you!! 

Link to the full interview-

 An Interview with Blogger, Antara of “Zouqh“

Posted on September 22, 2014 by admin

Thanks for taking the time to chat with SIW. Tell us a little bit about yourself and your blog.     
Antara : I am a simple kitchen-ista in search of an elusive food nirvana. I am the ever smiling typical bong with big eyes and even bigger cheeks! I am the metropolitan home-maker and the new age mommy! I am the classic example of a risk taker, who left the blitzy alleys of mainstream media to become a ‘work-from-home entrepreneur’. I am the taste behind Zouqh, the brain behind and the lady luck/unluck behind two of the most awesome boys in universe! I am Antara roy…
What makes your blog so unique and why should people read it?          
Antara : My blog chronicles episodes of my life, which is almost always about food and drinks and merry times with friends and families. Every recipe I develop comes with a story of its own, and that’s my USP. I recipe develop for companies, using their products, which people love to try out as well. I also do restaurant reviews which people refer to before going up there. I also write articles about relevant food queries I get, such as how to be ready to cook on weekdays- or a modern spin on Ganesh chaturthi prasad- so that’s how i stand unique to the rest!
How often do you blog?              
Antara : I try to target 2-3 times a week, but it heavily depends on my work schedules and appointments.
What has been your most successful blog post to date and what was it about?
Antara : I have achieved the biggest success while blogging recipes for a Mumbai based milk company. These recipes were also carried by the company and pasted on the bottle backs. Apart from these, last month I did a modern take on Ganesh Festival Prasad, which also gathered quite much attention.
What do you find most challenging about blogging?     
Antara : To blog on time, as you always end up delaying the post, and it somehow loses its credibility.
What are some of your favorite author blogs and why?               
Antara : I don’t have a favorite that I visit all the time. But yes and are a few I refer to when in search of a recipe.
Can we really make a living by Blogging? If yes, how we can do that?
Antara : I have not opened my blog to advertisements. But yes, I do feel you can earn a decent amount by doing that. Also food companies pay to recipe develop, which is another form of earning for food bloggers. In recent times, a lot of companies and restaurants alike really look forward to blogger’s opinions, and hence send invites to check out their products and comment on it. Product give-aways also happen. These might not be monetary earnings, but you do end up earning in kinds.
What advice would you give to young women readers of SIW who want to follow a similar career path as you?              
Antara : Blogging is fun and de-stressor… these are reasons enough for you to start blogging. its a wonderful way of venting out your knowledge, and keeping it open for the world to read. its addictive and it will provide you with that much needed break, that you crave for. Cheers!!
Blog URL :
Category : Foodie

All images are property of “Antara” and required permissions have been taken to publish it on website.


  1. Hi Antara, came across your blog from one of our fellow blogger friends. Congratulations for this amazing interview. You have a beautiful blog and i am glad to stop by..,thanks..:)

    1. thank you so much!! so glad u liked it in here.. pls keep visiting.. love your food too.. :)


We are always eager to hear your take on food, my way!!!


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